African Americans Fuel Jamaica’s Tourism Recovery | New


Jamaica is ahead of all other English-speaking Caribbean countries and African Americans have contributed significantly to the rapid recovery trend, said Tourism Minister Edmund Bartlett.

“The African-American market took off with a bang. We’ve never seen the level of footfall we’re seeing now from this community and they’re spending at an extremely attractive level,” he said, noting that visitors come primarily from the northeast coast, which includes New York, New Jersey and Connecticut. areas.

According to Bartlett, the growth of this market is no accident.

“It’s been coming for a while. Jamaica is considered the friendliest and most enjoyable destination for African Americans in the entire region,” he said. the gleaner at the 29th World Travel Awards at Sandals Montego Bay on Wednesday night.

The country’s rich cultural heritage, music, food and sports are key pull factors that create a buzz around the island.

The size of the Jamaican diaspora in the United States is also a major strength.

“Jamaica has the largest diaspora in the English-speaking Caribbean. The fact that we are ahead of other Caribbean destinations that have larger populations than ours is proof of the quality of our product,” said the Minister of Tourism.

Jamaica is also the most connected destination in the English-speaking Caribbean, with all major carriers serving the island daily.

The country’s tourism sector continues to experience a strong recovery from the fallout from COVID-19.

“We are at 91% now as at the end of August 2019 in terms of arrivals, but revenues are 20% higher than 2019. So we will end the 2022-2023 financial year. [year] at around US$4.2 million, which would have topped 2019 by US$500 million,” Bartlett said.

Admitting that he hadn’t expected the recovery to happen so quickly, Bartlett revealed that Jamaica has attracted a significant number of people who are looking for safer and more COVID-compliant protocols.

Only the Dominican Republic and Mexico are ahead of Jamaica in the region.

The Tourism Enhancement Fund (TEF) recorded revenue of J$7 billion in 2019, the strongest calendar year to date.

“Expectations for this year are between $5 billion and $6 billion,” Bartlett said.

He predicts that for the year, the fund will be ahead of 2019 earnings.

TEF funds are used to improve the tourism product.

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