CMA receives Visit Canton/ArtsinStark grant for cultural tourism

The Canton Museum of Art (CMA) is pleased to announce that the Museum has received Visit Canton / ArtsInStark cultural tourism grants to support its Spring and Fall exhibitions for 2022. CMA is part of the marketing efforts of the cultural tourism from Visit Canton since the program’s inception in 2018, and recently received the first major arts event grant for its exhibition on American Impressionism, Dancing in the Light.

Visit Canton, Stark County Convention and Visitors Bureau (CVB) in partnership with ArtsInStark, the County Arts Council awarded $131,364 in cultural tourism grants in late February. The grants were awarded with the goal of generating increased visitation and economic impact for the region through the support of arts and cultural events and marketing initiatives. Applicants may request up to $20,000 for each approved marketing or event initiative to be completed by December 31, 2022. The use of targeted digital, social, radio, print and television marketing in and around Akron, Cleveland, Columbus, and Cincinnati, as well as counties bordering Stark County, saw a significant increase in visitors from outside Stark County.The museum’s Executive Director and CEO, Max R. Barton II, said, “Supporting cultural marketing and event production has made a major difference in the museum’s ability to reach new audiences in the Northeast. of Ohio and a tri-state area for cultural tourists. In addition to visitors from all over Ohio, social media and digital engagement have consistently reached visitors from New England, California, Texas, Florida and others who have made the museum and of our city as a stopover when visiting northeast Ohio for other attractions such as the Rock Hall, Cleveland Museum of Art and Pro Football Hall of Fame.”CMA views the appeal of cultural tourism as an important part of its curatorial and programming decision-making – one of the top five factors, including artistic relevance, artistic excellence, diversity and education.”We are deeply committed to serving our community as a cultural resource, but also as an economic driver for our city and county through the impact of cultural tourism,” Barton said. “On average today, about 50% of our visits come from outside of Stark County, up from 19-23% just a few years ago. It’s not only economically good for our city, but also culturally by connecting audiences with each other and with new experiences and engagement with art.“We are so grateful for the trust and support of Visit Canton, ArtsInStark, and our city and county in making these grant resources available as a way to strengthen and support our community through the power of arts and culture. .” and upcoming exhibitions at https://www.cantonart.org/CMA receives Visit Canton/ArtsinStark grant for cultural tourism

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