Governor Ned Lamont announced Thursday that Connecticut is launching a $3 million tourism campaign called “Find Your Vibe.”
“Connecticut is an exciting place that offers all kinds of experiences and the ‘Find Your Vibe’ campaign captures that in a way we’ve never seen, heard or felt before,” Lamont said. “The campaign and website are full of energy and personality and serve as a fantastic introduction or reintroduction to Connecticut for travelers near and far. All of this is great news for Connecticut businesses and the state’s economy as we head into the summer months.
The campaign will run from the end of May until Labor Day.
The advertising campaign will appear on in-flight video on JetBlue throughout the summer on targeted flights, including all those to New York, Boston, Connecticut and Florida, as well as all domestic flights (50 States, Caribbean and Canada ) on American Airlines in August.
It will also appear on large digital billboards in the new Moynihan Train Hall at Penn Station in New York City. And other transportation locations targeting the Hamptons, NYC Pride, and The Governors Ball.
“We are thrilled to unveil the new CT Visit summer tourism campaign and website, incorporating a new look, feel and energy,” said Noelle Stevenson, director of the Connecticut Office of Tourism. “The campaign and website present Connecticut’s tourism assets in a dynamic, more forward-thinking and inclusive perspective, reflecting our different lifestyles and communities, from attractions to adrenaline-pumping activities, unique places to stay to culinary experiences, from cultural hotspots to LGBTQ+ celebrations, from multicultural festivals to games, and more.”
The campaign is very different from the “Forever Groundbreaking” campaign launched by former Governor Dannel P. Malloy during his tenure, which focused on historic sites in the state. In 2015, Malloy spent $1.1 million on the advertising campaign and concluded that tourism jumped 3% that year. The “Find Your Vibe” campaign is a fast-paced campaign with DJs, water sports, nightlife and beaches.