Connecticut Tourism Industry Sees 5.5% Sales Growth

Connecticut’s tourism industry recorded $ 15.5 billion in total business sales in 2017, a 5.5% increase from 2015, according to the Tourism Board’s latest economic impact study of Connecticut.

The sector’s tax revenue for the 2017 calendar year was $ 2.2 billion, including $ 960 million in state and local taxes. The bureau said 84,254 jobs were directly supported by tourism – a number that exceeded 123,500 when including indirect jobs – reflecting a seventh consecutive year of increased employment in tourism and making tourism the eighth sector in the world. state employment.

Additionally, visitors drove a 3.6% increase in tourism spending on recreation, food and drink, accommodation, retail, and local / air transportation, the highest rate of increase since 2011.

The full report, produced by Tourism Economics, an Oxford Economics company and research firm, can be found here.

“The tourism industry is a major economic engine for Connecticut, generating sales that benefit many different industries across the state and generating tax revenues that fund a variety of needs statewide. Said David Kooris, assistant commissioner, Connecticut Department of Economic and Community Development. .

Earlier this year, the Connecticut Tourism Board released its Tourism Marketing Review 2018, which showed that key targets exposed to the state’s digital travel advertising visited Connecticut 6 times more – and stayed 3.5 times longer – than those who were not exposed.

At the heart of the state’s marketing efforts is its website, which received what the ministry called 5.4 million “historic” visits in 2018 and generated more than 3 million referrals (calls, clicks, emails) to tourist destinations.

State officials are increasingly turn their attention tourism and are considering various ways to energize the sector.

“Our statewide tourism marketing is working, but we’re always looking for new ways to work with our partners to improve and market Connecticut as a place to visit for the long term,” said Randy Fiveash, Director from the Connecticut Tourism Board. “We welcome feedback from stakeholders statewide as we identify ways to better share with potential visitors the places and events that we know make Connecticut so great.”

The state also abandoned its “still revolutionary” slogan, as expected; a new slogan should be announced shortly.

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