Coventry and Mansfield want to improve tourism

September 28—The cities of Coventry and Mansfield are among four cities seeking input from community members on how to improve their tourism brand.

The cities of Bolton, Coventry, Mansfield and Tolland have engaged Dornenburg Kallenbach Advertising to create a tourism brand for the four-city region. This new collective branding of the territory as a destination will complement each city’s marketing and will not replace each city’s logo or branding.

An Economic Vitality Action Plan prepared in 2020 by AdvanceCT in conjunction with the Connecticut Department of Community and Economic Development determined that the area could better promote its assets to encourage visitor attraction and business growth.

According to the action plan, the area has the potential to become a tourist attraction.

“The action plan recommended that the region have a significant opportunity to be considered a premier dining, shopping and gaming destination, based on its distinctive mix of resources across the four cities,” reads- on in a statement posted to the online survey.

Resources in the four cities include outdoor recreation, agriculture and agritourism, culture and entertainment, institutions of higher learning, and small businesses and entrepreneurs.

At this point, the four cities would like community feedback on draft branding options.

The survey is short and will only take you a few minutes. The survey is open to everyone, regardless of city of residence. Responses will remain anonymous.

A link to the online survey can be found on the City of Coventry website (coventryct.org) under news and announcements. A link to the Economic Vitality Action Plan can be found in the survey.

The survey must be completed by October 11.

About Bobby F. Lopez

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