Governor Ned Lamont on Thursday announced a $3 million campaign to boost tourism in Connecticut after it declined during the pandemic.
The “Find Your Vibe” campaign will run all summer. Lamont said the ad should reach a wide audience. The campaign will also include in-flight advertisements, digital billboards in New York’s Penn Station and more.
Lamont said the campaign is good news for business and the economy.
The census indicated that at the start of the COVID-19 pandemic, Connecticut had one of the largest declines, 36.4%, in travel, tourism and outdoor recreation employment in the states. -United. Revenue from tourism in the state has fallen by almost 10%.
“Connecticut is an exciting place that offers all kinds of experiences, and the ‘Find Your Vibe’ campaign captures that in a way we’ve never seen, heard or felt before,” Lamont said.
Paul Mayer, chair of the CT Tourism Coalition, said the campaign should produce strong results.
“I think the campaign will reach a much larger geography than ever before with an integrated array of tactics from local and regional audiences to national and international audiences,” Mayer said.
Mayer said he was “very optimistic for a great tourist season as we rebound from COVID.”
“You can do everything people come to New England for right here in Connecticut, without having to travel some of the farthest distances, especially for our target markets in New York and so on,” Mayer said. .
Connecticut has a lot going for it to attract tourists, Mayer said.
“We take a lot of things for granted: the people who live here, we have so much in arts and culture, outdoor adventure,” he said. “During the pandemic, I think there was more awareness of outdoor adventure because people were looking for things to do outside. We offer a wide range of concerts and entertainment, world-class restaurants and superb hotels.
Chris DiPentima, CEO and president of the Connecticut Business & Industry Association, said when people are aware of Connecticut’s tourism opportunities, they spend money on local businesses.
“I’ve seen a good return on investment when we invest in making people aware of all the different tourism opportunities Connecticut has to offer,” DiPentima said.
Noelle Stevenson, director of the Connecticut Office of Tourism, said she was pleased with the results of the campaign and the updated CT Visit website.
“The campaign and website present Connecticut’s tourism assets in a dynamic, more forward-thinking and inclusive perspective, reflecting our different lifestyles and communities, from attractions to adrenaline-pumping activities, unique places to stay to culinary experiences, from cultural hotspots to LGBTQ+ celebrations, from multicultural festivals to games, and so much more,” Stevenson said.