CT Tourism Board Launches $ 1.4M Fall Marketing Campaign


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The state tourism board will spend more money than usual this fall to market the Connecticut fall raffles.

“Full Color Connecticut” – a tribute to the state’s vibrant foliage – will promote seasonal attractions such as county fairs, corn mazes, scenic drives, orchards and breweries, alongside the pillars of the tourism like casinos, theaters and shops. The campaign, which is slated to run through Nov. 20, will cost $ 1.4 million, nearly triple what the tourist board usually invests in its fall marketing operations, according to a statement from the office of the governor.

The additional funding will help “Full Color Connecticut” ads reach about 33% of its target audience in Connecticut, New York, Massachusetts and Rhode Island, up from about 10% in recent years.

“Connecticut’s tourism industry will play an important role in rebuilding our economy, which is why we have invested heavily to help it recover from the pandemic,” Governor Ned Lamont said. “This campaign is just the latest way we are helping to do that and encourage everyone to safely get out and support local tourism businesses.”

State officials said the campaign will include new TV ads, paid search marketing, billboards and outreach through social media platforms such as Facebook, Instagram, Pinterest, TikTok and Snapchat. The tourism board will also add new content to CTvisit.com, the state’s official tourism site.

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