Financial comparison: Heritage Insurance (NYSE: HRTG) and The Seibels Bruce Group (OTCMKTS: SBBG)

Seibels Bruce Group (OTCMKTS: SBBG – Get Rating) and Heritage Insurance (NYSE: HRTG – Get Rating) are both small cap finance companies, but which is the better company? We’ll compare the two companies based on their risk strength, institutional ownership, valuation, dividends, analyst recommendations, profitability, and earnings.

Institutional and insider ownership

59.3% of Heritage Insurance shares are held by institutional investors. 55.4% of the shares of the Seibels Bruce Group are held by insiders of the company. By comparison, 8.5% of Heritage Insurance shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers, and hedge funds believe a company is poised for long-term growth.

Risk and Volatility

Seibels Bruce Group has a beta of 0.25, suggesting its stock price is 75% less volatile than the S&P 500. By comparison, Heritage Insurance has a beta of 0.8, suggesting its stock price is 20% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Seibels Bruce Group and Heritage Insurance, as reported by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
The Seibels Bruce Group 0 0 0 0 N / A
Wealth insurance 0 0 2 0 3.00

Heritage Insurance has a consensus price target of $12.00, suggesting a potential upside of 245.82%. Given Heritage Insurance’s likely higher upside, analysts clearly believe Heritage Insurance is more favorable than The Seibels Bruce Group.


This table compares the net margins, return on equity and return on assets of The Seibels Bruce Group and Heritage Insurance.

Net margins Return on equity return on assets
The Seibels Bruce Group N / A N / A N / A
Wealth insurance -15.61% -10.95% -1.89%

Valuation and benefits

This table compares revenue, earnings per share (EPS) and valuation of The Seibels Bruce Group and Heritage Insurance.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
The Seibels Bruce Group N / A N / A N / A N / A N / A
Wealth insurance $631.56 million 0.15 -$74.73 million ($3.67) -0.95

The Seibels Bruce Group has higher profits, but lower revenues than Heritage Insurance.


Heritage Insurance beats The Seibels Bruce Group on 5 of the 9 factors compared between the two stocks.

Seibels Bruce Group Company Profile (Get a rating)

The Seibels Bruce Group, Inc. provides processing, technology and claims solutions to the property and casualty insurance industry. The company offers processing solutions for coastal markets; Subcontracting; claims management solutions; information technology outsourcing; and professional services. It also provides technology solutions, such as IPX business insurance suite, CPX claims management system, FNOL first notice of loss and xpert re-inspection processing solutions; and claims solutions, including third-party administration, disaster management, first notice of loss, multi-line adjustment and review, re-inspection, and subrogation/salvage services. The company was founded in 1869 and is based in Columbia, South Carolina.

Heritage Insurance Company Profile (Get a rating)

Heritage Insurance Holdings, Inc., through its subsidiaries, offers personal and commercial home insurance products. The company offers personal residential property insurance for single family homeowners and condominium owners, as well as rental property insurance in the states of Alabama, California, Connecticut, Delaware, Florida , Georgia, Hawaii, Maryland, Massachusetts, Mississippi, New Jersey, New York, North Carolina, Rhode Island, South Carolina, and Virginia; commercial residential insurance for properties in Florida, New Jersey and New York; and licensed in the State of Pennsylvania, as well as residential property and personal wind insurance. It also provides catering, emergency and recovery services; and property management and reinsurance services. The company writes personal lines insurance policies through a network of independent retail agents, wholesale agents and a direct agency partnership, as well as indirectly to approximately 1,500 retail outlets through eight wholesale agency relationships; and personal and commercial insurance policies through a network of approximately 70 independent agencies. Heritage Insurance Holdings, Inc. was founded in 2012 and is headquartered in Tampa, Florida.

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