Four outside agencies to promote tourism in South Dakota

RAPID CITY, SD (AP) — Four advertising agencies, all located outside of South Dakota, have been selected to work together to promote the state’s tourism industry.

Karsh Hagan, Love Communications, Lou Hammond Group and Two by Four were chosen after a single South Dakota agency bid for the partnership.

The four out-of-state businesses were selected because of what the Department of Tourism considers new and fresh ideas to give South Dakota tourism broader appeal, the state’s tourism spokeswoman said. ‘State, Katlyn Svendsen.

“Ultimately, these people inspired us and they really encouraged us to think differently about our state and how consumers see it, and that’s what’s important to us because we advertise to millions. of people across the country and internationally,” Svendsen said.

Robert Sharp of the Rapid City-based marketing group Sharp & Associates told KOTA-TV it’s baffling the state can’t find marketing talent within its own borders to promote what South Dakota has to offer.

Svendsen says new campaigns in recent years have been able to get the message across better.

“Where we’ve been for the last few years, we’ve taken our brand nationally, we’ve been able to place our first national TV spot for the last few years, and we’ve really continued to elevate our brand and be on the rise. “, she said.

The companies have signed three-year contracts with the state and are responsible for working with the department to develop comprehensive marketing strategies.

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