Governor Lamont Announces Connecticut’s “Find Your Vibe” Tourism Campaign Continues Through Fall

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05/10/2022

Governor Lamont Announces Connecticut’s “Find Your Vibe” Tourism Campaign Continues Through Fall

(HARTFORD, CT) – Governor Ned Lamont announced today that the Connecticut Office of Tourism is extending its successful “Find Your Vibe” tourism campaign, which launched this summer, through the fall by launching of a new campaign that highlights the tremendous activities available across Connecticut during the season.

Connecticut ranked first among states in the nation for increased growth in overnight car travel this summer, a 10.6% year-over-year increase, according to location data firm Arrivalist. .

“This summer’s ‘Find Your Vibe’ campaign exceeded our expectations and brought new energy to tourism in Connecticut,” Governor Lamont said. “The fall campaign is equally exciting and continues to highlight the historic and charming qualities that Connecticut does so well, while capturing the energy, vibrancy and diversity of the state’s natural beauty and abundant fall activities. From our renowned foliage to a day at the fair through some of the state’s incredible corn mazes to enjoying world-class dining experiences, nothing beats fall in Connecticut.

Fall is peak season for arts and culture in Connecticut, and this campaign reflects the sophisticated spirit and style resonating throughout the state. Fashion designer Christian Siriano, who opened a store in Westport this summer, featured prominently in the spots, as did the world-famous Beyond Van Gogh exhibit that drew visitors to Connecticut from across the region.

The $1.2 million campaign will once again feature an integrated mix of media to reach more people across the country and abroad, including:

  • New displays at Grand Central Station;
  • In-flight video on JetBlue on targeted flights, including all to New York, Boston and Connecticut, and to/from Florida, as well as all domestic flights (50 States, Caribbean and Canada) on American Airlines in August;
  • Takeover of the large digital billboards in the new Moynihan Train Hall at Penn Station in New York; and
  • Hyper-targeted video in NYC cabs.

“The fall season is unique in Connecticut,” Noelle Stevenson, director of the Connecticut Office of Tourism, said. “This campaign reflects so well the many unique opportunities, from unexpected ways to view the breathtaking foliage above a hot air balloon to touring the colors on an ATV. There is no shortage of outdoor adventures across the State, whether you prefer the coast or the hills, including music festivals and world-class polo matches.For those who love an artistic and cultural experience, Connecticut offers many award-winning theatrical performances during the season , as well as film festivals and multicultural celebrations.If you’re looking for a slower pace, stroll through our premier wineries to enjoy the beauty of the state, followed by a sampling of our international cuisines, which has several chefs and restaurants awarded with a Michelin star and the James Beard award.

Connecticut Tourism Website – CTvisit.com – launched a revamped design in June and, in its first three months, site traffic increased 15% from 2021 with 2.4 million visits.

“CTvisit is an ingenious and powerful tool for attracting visitors to the state”, Stevenson adds. “The dynamic energy of our redesigned website offers travelers a sensory experience, inspiring them to explore the best of our state, whatever their vibe.”

Twitter: @GouvNedLamont

Facebook: Office of Governor Ned Lamont


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