MetroWest Visitors Bureau Receives $99,000 Tourism Recovery Grant


Bellingham – The MetroWest Visitors Bureau (MWVB) announced today, April 5, that it has received $99,000 from the Massachusetts Bureau of Travel and Tourism (MOTT) under the Travel and Tourism Recovery Grant Program .

This grant will help fund the Bureau’s new “We Are MetroWest” campaign, designed to showcase the diversity of MetroWest, as well as the following projects of their collaborating partners:

  • Marketing of Natick evenings, the Holi festival and the multicultural day of the Natick cultural district
  • Framingham Center Common Cultural District’s “Many Cultures, One Heart” Public Art
    marketing of multicultural projects and festivals

  • MetroWest Chamber of Commerce Guide to Underrepresented Businesses
  • Marlborough City Brazilian Festival, Greek Festival, Marlborough Food Truck &
    Arts Festival and Labor Day Event Marketing
  • City of Ashland “The Corner Spot” Marketing
  • Framingham Together Diversity Video

The Bureau’s Executive Director, Erin Lynch, said, “MetroWest is an incredibly dynamic region,
with a variety of cultural experiences to offer its residents and visitors. This award is exciting
because it celebrates so many aspects of who we are as a welcoming and inviting destination.

Part of the “We Are MetroWest” campaign will include a public television series with episodes highlighting the diversity of MetroWest and its many ethnic and cultural communities and festivals. The episodes will air in MetroWest and on the MWVB YouTube channel.

A new section of the website will be created to promote all “We Are MetroWest” events and activities.
Sign up for updates here: https://www.metrowestvisitors.org/#newsletter

The MetroWest Visitors Bureau promotes travel and tourism in the 19 cities of the
MetroWest Region: Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland and Westborough.

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