One of the busiest tourist times from Green Bay to Oshkosh

GREEN BAY, Wis. (AP) — Northeastern Wisconsin and the Fox Valley are gearing up for what could be the region’s busiest weeks for tourism in years.

More than 77,000 tickets have been sold for an international soccer match on Saturday at Lambeau Field featuring Bayern Munich of the Bundesliga and Manchester City of the Premier League.

This is Lambeau’s first time hosting a football game and it is one of the few exhibition games of Europe’s top teams played each year in the United States.

“It’s huge for us,” said Nick Meisner of Discover Green Bay. “These are two championship-level teams with massive, passionate fans who are now hearing about Green Bay and our surrounding communities.”


The travel agency estimates the game’s economic impact at $10 million, about two-thirds of what an average Packers home game generates, Wisconsin Public Radio reported.

Next week, not only will Packers training camp draw loyal fans to Green Bay, but EAA AirVenture will kick off about 50 miles south in Oshkosh.

Last year, more than 600,000 people attended the week-long exhibition, which includes air shows, experimental aircraft and other aeronautical displays. The organization said the event brought in at least $170 million for the region.

After hitting record spending levels in 2019, tourism in Wisconsin fell 30% in 2020 due to the COVID-19 pandemic. Since then, the industry has largely recovered.

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