Time to focus on domestic tourism campaign in light of South Africa travel bans

Africa Melane is joined by James Vos from CoCT, to talk about the UK’s decision to put South Africa on its “RED LIST” and the effect it is having on the tourism and travel industry. the hotel industry.

– Several countries have banned travel from South Africa following the discovery of the Omicron variant

– The CoCT Tourism Task Team plans to prioritize a domestic tourism campaign


Copyright: pulpitis / 123rf

James Vos from Cape Town described the re-addition to the ‘red list’ of Covid travel to the UK ahead of the local tourist season as a ‘bitter pill to swallow’.

Much of Europe, the United States, Canada and the Philippines are among those who have joined Britain in barring travelers from South Africa following the discovery of a new variant of Covid that scientists have named “Omicron”.

Vos says he hopes the measures, described by some experts as “knee jerk” and “unwarranted,” are simply a temporary precaution.

It’s going to have a substantial impact on local tourism … seeing the impact on individuals has been heartbreaking.

Alderman James Vos, Member of the Mayor’s Committee for Economic Opportunities and Asset Management – City of Cape Town

I have convened our Tourism Task Force this weekend to chart our next steps under the banner of containment, adjustment and recovery and we will share details of our plans in the coming days.

Alderman James Vos, Member of the Mayor’s Committee for Economic Opportunities and Asset Management – City of Cape Town

Among plans to mitigate the impact on the local tourism sector, Vos says prioritizing a domestic tourism campaign.

We could invest more now in products and packages aimed at the internal market.

Alderman James Vos, Member of the Mayor’s Committee for Economic Opportunities and Asset Management – City of Cape Town

Our internal market is our pillar.

Alderman James Vos, Member of the Mayor’s Committee for Economic Opportunities and Asset Management – City of Cape Town

Vos says he will keep in touch with Cape Town’s “key source markets” via embassies and says he receives regular updates.

RELATED:More countries join UK in banning South Africans after discovery of variant of Covid-19

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