What weed tourism looks like in 2022 and beyond

This article originally appeared on The Fresh Toast and appears here with permission.

Whether it’s a new market or an old one that continues to push its limits with recreational marijuana, weed tourism isn’t expected to slow down anytime soon.

As leisure travel continues to recover and countries lift their travel bans and COVID-19 restrictions one by one, many tourist destinations are eagerly awaiting new visitors. No matter how luxurious or sought after the destination, it seems every locality is eager to find new ways to attract business.

In 2022, however, there is something new in the air that has begun to inspire a new wave of tourism. One of the latest trendy motivators in destination travel is, to put it bluntly, weed.

In 2020, a report found that almost 30% of vacationing adults around the world were looking for something involving cannabis while on vacation. This report found that 18% of Americans also feel the same way. Figures from the report revealed that these percentages were even higher among young millennials, which is a group that often favors leisure travel.

While many facets of the travel industry have struggled to tread water throughout the pandemic, recreational marijuana sales have continued to grow and more parts of the world have legalized marijuana. recreational marijuana.

By the end of 2020, Arizona, New Jersey and South Dakota all legalized recreational cannabis use, with Connecticut, New Mexico, New York and Virginia adopting initiatives a year later , according to US News. That makes a total of 18 states, Washington DC and Guam that have additional potential tourism appeal.

Even states where tourism is established continue to step up their efforts in order to stay on top of the heap. California has been a leader in marijuana tourism since its inception and continues to reinvent itself to maintain its status as a cannabis paradise.

Take West Hollywood, for example, where there are potential plans to bring an Amsterdam-style vibe to this posh Los Angeles neighborhood. “Pot cafes, restaurants, salons and even galleries can have a ‘WeHo’ home with the potential to attract millions of tourists and their money,” according to CBS Los Angeles.

Weed tourism has proven so lucrative that some companies are already setting up shop in some states that haven’t even legalized recreational marijuana yet. “In Florida, which currently only allows the use of marijuana for medical purposes, the cannabis company Trulieve has already opened dispensaries two to three times the size near ‘major tourist attractions,'” according to the New York Times. .

Border closures and travel bans haven’t stopped marijuana legalization from happening elsewhere in the world as well. Recently, the island of Malta became the first European country to legalize recreational weed.

America’s closest neighbor to the South, Mexico, is already one of the most popular international leisure destinations for Americans. With the legalization of recreational marijuana on the horizon, it seems to be getting even more popular, especially among cannabis enthusiasts.

“Mexico is a country on the road to legalization, where cannabis-centric spas or yoga centers could be potential tourist attractions,” Forbes wrote.

Whether it’s a new market or an old one that continues to push its limits with recreational marijuana, weed tourism isn’t expected to slow down anytime soon. With more states and countries pushing for legalization in the coming years, there will likely be more growth and competition within this booming market. What was once a quaint concept only found in places like secluded Dutch cafes is now a global enterprise. So buckle up and enjoy the ride.

About Bobby F. Lopez

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